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Privacy Policy

We do not knowingly collect data from children under 13.

What you need to know

  • We collect only the details needed to process your order, support you, and improve our site.
  • Cookies are used for essentials, analytics, and optional marketing you can control.
  • We share data with service providers to run our store: payment partners (PayPal, Stripe, Airwallex), shipping carriers, and analytics tools.
  • You can access, correct, delete your data, and opt out of marketing at any time by contacting us.

1) What personal data we collect

  • Identity & contact: name, email, shipping/billing addresses.
  • Order & transaction: items purchased, order numbers, totals, refund/return details. Card details are processed securely by our payment partners; we do not receive full card numbers.
  • Technical & cookies: IP address, device/browser type, pages viewed, time on site, and cookie identifiers for essential functions and analytics.
  • Communications & preferences: messages you send us, support history, and your marketing preferences.

2) Why we process your data

  • Order fulfillment: to take payment, verify orders, ship items, and manage returns/refunds.
  • Customer support: to respond to questions, fit or styling help, and issue resolution.
  • Fraud prevention & security: to protect accounts and our store from misuse.
  • Legal & compliance: to meet tax, accounting, and record-keeping obligations.
  • Analytics & site performance: to understand what works on our site and improve your experience.
  • Personalization & marketing (optional): to tailor content or offers if you consent to optional cookies or sign up for marketing.

3) Cookies and similar technologies

  • Essential: required for cart, checkout, and site security. These cannot be switched off in our systems.
  • Analytics: help measure visits, traffic sources, and site performance.
  • Optional marketing: support more tailored content or promotions if you choose to allow them.

You can control cookies in your browser settings. Disabling some cookies may affect how the site functions, especially checkout.

4) When and with whom we share data

  • Payment processing: PayPal, Stripe, Airwallex, and our card payment services to securely process transactions and prevent fraud.
  • Shipping & logistics: our shipping carriers to deliver your order and manage returns.
  • Analytics & site tools: providers that help us understand site performance and improve our services.
  • Operational services: cloud hosting, customer support, and security vendors who process data under our instructions.
  • Legal requirements: government or law enforcement when we are required to comply with applicable law or to protect our rights.

We share only what is necessary for the task at hand and require service providers to safeguard your information.

5) How long we keep your data (retention)

  • We keep personal data only as long as needed to provide our services, fulfill orders, resolve disputes, and meet legal or tax obligations.
  • When data is no longer needed, we delete it or anonymize it according to our retention practices and applicable laws.

6) Your rights and choices

  • Access & portability: request a copy of the personal data we hold about you.
  • Correction: ask us to fix inaccurate or incomplete information.
  • Deletion: request deletion of your data when it is no longer needed or when the law requires.
  • Objection/Restriction: object to or ask us to limit certain processing, including personalized marketing.
  • Marketing preferences: opt out of marketing emails at any time; essential service emails will still be sent.

California (CCPA/CPRA): California residents may request to know, correct, or delete personal information and to opt out of certain sharing for cross-context behavioral advertising. We will honor verified requests as required by law.

EEA/UK (GDPR): If you are in the EEA or UK, you also have the right to lodge a complaint with your local supervisory authority. We rely on legitimate interests, contract necessity, consent (where applicable), and legal obligations as our primary legal bases.

To exercise any rights, contact us using the details below. We will respond consistent with applicable laws.

7) Children’s privacy

Our site is designed for adults. We do not knowingly collect personal information from children under 13. If you believe a child provided us information, contact us so we can delete it.

8) How to contact us about privacy

Email: [email protected]

Business address: Thôn Do Nha, Phương Liễu, Quế Võ, Bắc Ninh

9) Effective date

This policy is effective on the date this page is published and may be updated to reflect changes in our practices.

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